The two dominant European orgs solidify a new venture to transcend local markets and build a global legacy in competitive esports and entertainment
Spain and New York – (October 6, 2022) – Rogue, current LEC champions, and parent company Infinite Reality, are joining forces with KOI, the electrifying Spanish esports organization founded by former LVP caster and Twitch star Ibai Llanos and professional footballer and founder of sports media investment firm Kosmos Gerard Piqué. The formidable strategic alliance kicks off in early 2023 and will see the organizations combining their strengths to dominate esports in Europe.
“I couldn’t be more proud of KOI and what we’ve been able to achieve in such a short period of time,” remarked KOI co-owner Ibai Llanos. “This partnership with Rogue just accelerates our growth and broadens our opportunities to provide the most engaging and exciting experiences for our fans. ¡Vamos!”
“Infinite Reality is delighted to partner with Ibai and Gerard to bring these two amazing organizations together,” said Infinite Reality CEO John Acunto. “We’ll continue to build upon the successes of these great teams to become the dominant force in esports and entertainment. The fans will be the ultimate winners in this transformative alliance.”
“Having established Rogue as a world-leading talent factory with championship winning teams, we could not be more thrilled to be working with KOI. With this alliance, we can up the game and serve our fans even more industry-leading entertaining content, all while continuing to build Ibai’s legacy in esports,” said Anna Baumann, Executive Vice President of Esports, Infinite Reality.
Ibai Llanos, the social media celebrity and Twitch luminary who operates the fourth most followed channel in the world, will serve as a featured ambassador of the partnership across both KOI and Rogue, including KOI’s competitive teams in the much-anticipated pro Valorant league and LVP SuperLiga, as well as Rogue’s teams in Call of Duty, Rocket League, Rainbow Six, and their championship League of Legends roster- the number one LEC seed entering into next week’s Worlds competition.
In July 2022, Infinite Reality (iR) announced the completion of the previously reported acquisition of ReKTGlobal for a purchase price of $470 million. This was based on an equity valuation for iR of $2 billion, for a combined post-close valuation of $2.47 billion.
About Infinite Reality, Inc.
Infinite Reality (iR) is a Metaverse innovation and entertainment company that helps clients with audiences develop immersive Metaverse experiences. An iR powered Metaverse enables brands and creators to fully control the ways in which they distribute content, engage audiences, commercialize their creations, and communicate with their communities. With its deep expertise in Hollywood production, iR develops Metaverse experiences that maximize the value between brands, content, and audiences and redefine the possibilities in connected digital environments. Our Metaverse Services and Advisory teams advise, manage, design, and oversee custom builds, leveraging our Technology team’s platform development expertise.
KOI is the eSports club founded by Kosmos and Ibai Llanos in December 2021. The club currently has two teams: League of Legends, which competes in the Spanish Superliga (LVP), and Valorant, which after a season competing in Spain has won a place for 2023 in the Valorant Champions Tour, the largest European competition. In less than a year, KOI has become influential in the eSports sphere, not just for its many fans and for its model, based on a universe of content linked to the brand through Ibai himself, but also for other streamers and content creators.
About Ibai Llanos
With more than 11 million followers on TikTok and 9 million subscribers on YouTube, Ibai Llanos is one of the world’s most popular streamers. Starting out as a YouTuber uploading his own game videos with a few friends, Ibai soon attracted followers and quickly became one of the best LVP casters. He has also worked for Riot as well as at G2 as a content creator. In partnership with Kosmos, Ibai’s Twitch channel has become a major player in eSports events, including the launch of KOI at the Palau Sant Jordi in front of 15,000 people, the Twitch Karts Grand Prix, and the record-breaking Copa Ameìrica final in Port Aventura. However, the biggest success to date has been the Balloon World Cup, which attracted a huge audience and created a greater impact on social media than the Uefa European Championships.
Founded and chaired by professional footballer Gerard Piqué, and backed by Hiroshi Mikitani, the chairman and CEO of Rakuten, Kosmos was created in 2017 with the aim of transforming the sports and entertainment industry through innovative investment and trusted partnerships. Kosmos is building a global portfolio of sports, media and entertainment assets, leveraging strategic cooperation across content, platforms, technologies and regions. Kosmos has already launched several initiatives to develop opportunities in the sports world: Kosmos Tennis, Kosmos Football, Kosmos Studios, Kosmos Media, and Goatch, a company founded in collaboration with Ibai Llanos.
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